Brandon Parker

Founder of Land AI

Conversational AI for sales

Brandon Parker is a founder and operator. He builds and runs companies, currently Land AI, and writes Operator Notes about how he does it.

Operator Notes

Operator Notes is where Brandon writes about what he is building and what he is learning running Land AI. Plain notes from the work, no theory. Subscribe, or read the archive.

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About

Brandon Parker

Brandon grew up in the Santa Cruz Mountains, between the redwoods and the ocean. He builds companies. Right now that's Land AI, conversational AI for sales.

He keeps a log of every book he reads. It's past 300, and nearly all of them are in the library.

He works all the time because he loves it, and Marcus Aurelius taught him why: a bee makes honey because that's what it was made to do. He brings the same fire to the people he loves, the outdoors and anything he gets to make. When he's with you, he's with you.

As a flight instructor, he made students drill one thing until it was automatic: landing safely when the engine quits. He takes trouble the same way. When things go wrong, his faith keeps him steady and grateful. He won't talk about people behind their backs, but he will stick up for them there. He would rather lose doing the right thing than win any other way.

He works with people he can trust on a handshake. Some of his friends go back to elementary school. He comes from a giant family with generations under one roof, and someday he wants to build that again.

His grandmother sang, danced and never stopped playing. During the Great Depression she lived in a tent and picked peaches. She held everything lightly. She also told him, "Brandon, if you're gonna play a game, you might as well try to win."

Coffee shop

Wee Bee Beanery, 2015. The smallest coffee shop he could make viable, run out of a trailer, pour-overs only, parked where the foot traffic was already captive. Near-zero overhead and almost always a line. He sold it because revenue scaled with his own hands on the machine, and that is a ceiling.

Phat Baby

Phat Baby is the trading-card brand Brandon runs on the side, for the fun of it.

Helicopter

He moved to Florida as a teenager after his father died, took a job at an airport, and learned to fly helicopters. He soloed at 16, got his license at 17, and later became a flight instructor.

Soccer

He was punched in the face late in the 2002 NCAA final. He put off the stitches to celebrate with the team, so he is bleeding in the trophy photo.

The Mat

The Mat is one of the first 10 app-based laundromats in the country. It runs on Speed Queen machines and takes no cash or coins, only the app or a card at the kiosk. The app cut about 80 percent of the hidden work. A virtual attendant on a screen inside helps customers and can start machines remotely.

The Electric Elf

The Electric Elf hangs Christmas lights on homes across Silicon Valley. Every quote comes from satellite and street view during a short call, with a mockup of the customer's own house lit up, so nobody drives out to bid. It has serviced over 100 homes in a season.

VR Ninjas

Brandon invented the VR Ninjas mat's raised home keys, like braille for your feet, so a player feels where they are in virtual reality without looking. He designed the mat and had the mold made in China. Then a factory copied the mold and undercut the price.

EOS

He hosted The EOS Podcast and interviewed block producer candidates during the 2018 token sale, and sat on the board of the Tulip Conference, which hosted the first global block producer summit before the network launched. Later that year he co-founded EOS San Francisco with five partners and led it as CEO. The team ran for block producer and co-founded the IncubEOS incubator with three EOS startups. He met the people building the network while it formed, and those ties compounded for years.

Unky Bee the Golden Key

Unky Bee the Golden Key. A children's book Brandon wrote, then animated, for his niece and nephew. He made it for two people he loves.

The view

Redwoods running down to the sea. Home.

Ventures and chapters